When I first started my site, I thought that
other freelancers and bloggers are my competition and networking is the least
on my mind. With that in mind, I decided to brave the world of blogosphere on
my own and do my best to stand out from the crowd.
However, a friend and fellow blogger asked me to
have our blog linked in order for my site to gain "blog juice". And recently, I have joined a number of
Facebook groups that cater to bloggers and freelancers. Why? Here are some of the reasons and
What is a blogroll? It’s a little widget attached
on one's blog or site where the blogger can put the links of his/her favorite
blogs. By becoming part of another blogger's blogroll, you gain a link back to
your site and help gain more traffic for you. Aside from that, it serves as an
advertisement for your site. By being part of a blogroll, you gain credibility
and tell readers and potential clients that your site is worth visiting.
2. Opportunities For Guest Posting
According to Problogger and other sources, guest
posting is one of the most effective ways to promote your site and your services.
Through networking with other bloggers and freelancers, you're able to get
opportunities for guest posts. Guest postings allow you to expand your target
audience, increase site traffic and improve your ranking. Also, it helps you
establish your credibility as an expert on your field.
One of the best ways to maintain your readership
is to make sure that you provide them helpful information all the time. This is
why bloggers often link out in their posts. Aside from that, it's also a great
way to create networks with other bloggers. Through trackbacks, other bloggers
are notified every time you create new content and when they write of the same
topic, it’s possible that they may link to your post.
4. Get Advice and Tips from Experts
This is probably the best reason why
freelancers/bloggers should start networking with other bloggers. Every day we learn something new and through
networking, we gain insights on the best practices and strategies of other
bloggers. Regardless of how long you've been in the business, there’s always a
thing or two we can learn from others. And in turn, others can also learn
something from you.
And the best part is it’s all for free. Most of the time, the only
compensation they ask is for you to reciprocate their actions. If they
commented on your post, it’s only right to do the same. Through networking,
freelancers and other bloggers get the chance to work together in order to
achieve individual goals collectively.